Reasons Why Video Marketing is So Important

It’s no secret that video marketing is the newest addition in the digital marketing landscape. In fact, you may have doubts that video marketing is worth your time or not. Well, the answer to this doubt is simply yes! Incorporating video marketing in your online marketing strategy can help you increase your brand awareness, boost website traffic and increase conversion rate. If performed strategically, video marketing can help you spark the curiosity of your targeted audience and increase engagement rate. From promoting your brand to building customer rapport, video marketing is a powerful way that can help you accelerate growth of your business.

According to a recent survey report by experts, video marketing has helped businesses increase traffic by 51 percent, brand awareness by 70 percent, and sales by 34 percent.

Still thinking, why consider video marketing for your business?

Let’s Dive into 5 Reasons Why Video Marketing is So Important:

1. Videos Attract Attention of Your Targeted Audience

There’s so much competition in the digital marketplace. In order to reap real results for your business, you need to capture the user’s attention. Well, the good news is that video marketing can help you gain a user’s attention within a few seconds which your creative-pictures may not achieve. So, focus on video marketing for your business. It helps you attract the attention of your targeted audience and increase conversion rate which ultimately leads to more revenue.

2. Videos Shows Incredible ROI

A recent survey report states that 83 percent of businesses admit that video marketing helps them acquire remarkable returns on the investment. Certainly, video production is quite costly but it pays off big time. And there are various video editing tools available. In fact, many of them are quite affordable as well. So, you can choose any one of them to create decent videos for your business. Apart from this, you need to focus on the quality of content you are showcasing in your videos. Always, remember that content matters the most in the online marketplace.

3. Search Engine Loves Videos

Want to get ranked on the top of search engine results? You should amalgamate video marketing in your search engine optimization strategy. Wondering why? Simply, search engines like Google love videos. Do you know that you are more likely to appear on the top of search engine results if you have embedded a good video on your website? So, if you haven’t incorporated video marketing in your online marketing strategy, then this is the high time to focus on video marketing. Apart from embedding a video in your website, you can create a YouTube channel and publish video on it. However, you need to optimize your video on YouTube to reap desired results. Following the right techniques can help you build your brand.  

4. Videos Engages Buyers

Engaging buyers is a pretty difficult task. However, leverage the power of video marketing can help you engage even the laziest buyers. Undoubtedly, videos are very engaging and pretty easy to digest. Gone are the days when people used to read blogs. Well, things have changed a lot now! Today, no one has time to spend on blogs and articles. Nowadays, people love watching videos instead of reading books, blogs and more. If implemented strategically, video marketing can help you capture the attention of a wide target audience and increase engagement rate. So, make sure that you are not targeting the eyes of your audience but ears as well.

5. Videos Encourage Social Shares

Besides search engines like Google, social media marketing platforms (Facebook, Twitter, LinkedIn, Instagram, and YouTube) give preference to video content. Looking for the reason? Well, it’s because people love watching videos. So, it’s imperative to create informative and engaging videos for your business. By doing this, you will reap astonishing results for your business. So, what are you waiting for? You must include video marketing activity in your digital marketing strategy.


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